Gfriend have made it two years into the industry, and have become one of the more popular idol groups of their generation. Known for their exciting dance, acceptably cute imagery, and rather big songs. Still as time ticks forward, the fans of k pop seem to get impatient with concepts. Gfriend as a group have made a killing with the theory “if it ain’t broke, don’t fix it”. While some groups have the ability to hop around from concept to concept, there are others who pride themselves on consistency in sound, image, and brand. Gfriend is one of those groups. They have made their coin by pushing this above average, high energy girl group that rock the pastel lcolored imagery on top of heavy guitar riffs that feel almost epic.
In just a year, GFriend has managed to make themselves a leader of the newer generation of K pop. Having made a name off of a bright and adventurous form of the cute concept, they danced their way over lively, optimistic pop songs that set them apart from their sweeter and gentler contemporaries.
After finding great success with Rough, they return for another try with Navillera.
Once again, GFriend showed up. It fits the GFriend brand that has been built over the last year. It’s that type of youthfulness that we can expect from them. Very fun and uplifting. Like the song doesn’t actually seem to slow down at all, even with key and melody changes. It makes me feel very on top of the world, with a nice breeze in my face. Or running through the streets without a care in the world. The song feels very hopeful and bright. That is what I tend to associate with GFriend.
Now if I can give a criticism or two…the song is very Gfriend, which you come to expect. Once again the group is only a year into their careers, which means there isn’t a lot of variety going on. This is the lead single to their first full album, and I don’t expect for them to take a full tonal shift from what has not only been their sound, but has made them popular. At least not yet. But if I could say one thing against Navillera, it is that the song is a rehash of what they have been doing. It’s not just that the song has the Gfriend stamp, it is the fact that the song moves and in some way sounds just like every other of their lead songs. This is not to say that they are taking the same exact melody and putting it on slightly variated productions. Instead it is more the entire vibe of the songs feel the same. That same rush of energy. That same epic feel. That same youthful cheeriness. The same violins in the back.I find it very easy to listen to Gfriend and hear Me Gustas Tu, or Glass Bead, or Rough. These songs are not the exact same, but it has become predictable of what to expect from Gfriend. It’s a good feeling because so far nothing they have done has really disappointed me, and the group is very young. This would be a legitimate problem had they been years in their career with no development.
Overall, I can’t say I am mad at Gfriend. While sticking to their guns, they give off a comfortable success. It is a lane I doubt they will leave soon, and for now is giving them both attention and success. Good for them.
*Hums the tune to Into The New World*
I’m not saying that is what’s happening…
I’m saying…history tends to repeat itself. Moving past my little moments of shade…I really like the song. It’s super positive and fun. The video is typical, but works for what they are trying for. I like them…even if they feel…a bit redundant.
Shade aside, GFriend gave me something that will make me pay attention. It worked the first time, it can work again.
I promise I’m done. To wrap this up for real: this is really nice. I was feeling the song; it’s super positive sounding, and peppy. I’m going to ignore what the song is probably really about (I heard love in Korean several times, so…I can guess). Aesthetically, I think the group is a little too bland, but that was very much intentional. Right now they are pushing for the innocent vibe which means, long brown hair with no volume, pale skin, unassuming features. They look like they are pandering to what is liked for the nation’s little sister spot. Can’t be mad at them/their company for going for the gold/money. I wager by the time we hit the second-third comeback (not the one that will happen after their debut, but after that), we will start to get a more variety of looks, while the money maker will keep more or less the same look.
That is all speculation and looking into the future. Right now I think we should just enjoy one of the first debuts of 2015.
Source: GFriend’s youtube page