Last year Eunji introduced herself as a soloist with the sweet but rather middling track Hopefully Sky. After a year of work, she has returned with another on track release, The Spring.
Right now with the boon of cute concepts girl groups at their peak, a lot of groups are having to find their way. April were a traditionalist when it came to the concept. Sugary sweet songs that were modest albeit ineffectual given their places on the charts. With groups like TWICE and GFriend defining the market at the moment, it should be no surprise that groups are starting to get in line.
“Get in where you fit in”
AoA are starting the new year after a rather tepid 2016. Determined to keep it trucking, the group have released their first full album with a double feature.
My thoughts about the group have always been very cordial and positve. Their 2014-2015 releases had been some of my favorites from them. I enjoyed Heart Attack. I didn’t even really hate Good Luck, but the thrill about AoA is that they are kind of that group that is hot, but will likely never break past that barrier. Which is fine, but it leaves them continuing to make songs that are enjoyable, easily digestible, but not at all challenging to them. Which is fine. I don’t want to sit here and pretend I value artistic integrity when I will slam most of those “efforts” more often than not. Instead I value a change of pace. While AoA are limiting their comebacks now (because they can afford to), it makes their pop more valuable, but ultimately I don’t miss it.
With that being said, both Excuse Me and Bing Bing fall into that. Excuse Me is definitely the winner of the two tracks, and I will likely have it some where on the end of year list. Bing Bing unfortunately doesn’t have that such luck.
K Pop pioneers S.E.S. are cashing in their reunion points for their 20th year in the game. The group is a big deal being not only one of the most prominent groups (female or otherwise) but also a boon in SM’s path to dominance. A lot is owed to the group. Girl groups today still use many of the same themes as they did when they started out. Even their sound is prevalent in quite a few group’s (although many companies veer away from the prominent R&B influence of the 90’s and early 2000’s).
A lot of older (first generation) groups have been making comebacks as of late. The industry is just a little bit bigger for them to continue their space. However most acts have predominantly been male, so S.E.S. are the first of their kind right now.
Because BigHit doesn’t seem to think there is a problem with it, BTS are back with another full album (titled Wings) and the lead track to be promoted is called Blood Sweat and Tears. A supposedly romantic track about what sounds like a broke ass love…I don’t know. I am just kind of here to write the review. Let’s get to it.
I feel like…There is a lot to be said…and most of it is not about the song. So let’s get into it!
Like clockwork, Sistar return for another summer release. The track is called I Like That…let’s get into it.
Review Under the break
SNSD’s comeback is one of the most anticipated ones of the summer, and with good reason. SM seems to be pulling all the stops as SNSD are returning with three different songs. One is a pre-release, while the other two are going to be the promo tracks.
For a taste of these three tracks…here you go.
All three songs sound promising in their own ways. Party is going the typical summer song route, which means there is going to be major emphasis on simplicity (a rarity for SM), summer specific pop cliches, and a chorus that won’t leave you alone. In short this might be the most accepted single SNSD have put out in years. The colors and open area in the video look really good. We seem to not be getting that same cinema quality that some of SM’s other acts have been getting. But I guess all is well.
Lion’s Heart is going a different direction than it’s title would suggest. It falls in line with SNSD’s more subdued pop. Retro in sound, and image (Wait A Minute off their last ep). The video looks typical them. Dancing in a box, looking pretty shots, and bad wigs.
You Think is the sassy them, which balances out the more “classy” pop vibe from Lion’s Heart. We getting “intense” dancing (jusdging from the trailer), high notes, more aggressive singing in general…and the video looks…well it looks nice.
Overall this is my excitement level: Party>>Lion’s Heart/You Think
I think the last two are what we expect from them, and to be honest, they haven’t been going that well with those concepts and images. I always think it is missing just a little something. Party seems like there is no expectations other than to be an earworm.
Well we will find out what’s good come July 7th, when Party is to be released. The dates for the other singles have not been determined as far as I know. But you can best believe I am going to talk about it.
2015 has not been a disappointing year musically in my opinion. Sure there has been some duds, but overall the duds have stayed with me longer than some of last year’s successes. It has also been the year quite a few heavy weights have decided to come back. Big Bang have returned, SHINee’s back (there will be a post for their teaser soon), the whispy rumors of a Wonder Girl’s comeback stays in the air (Even if they are never true)…SNSD will have to come back to prove they are just as solid as eight as they were as nine…
And finally BoA has made her return.
I love it. I love the entire thing. This is my first real BoA comeback so I didn’t know what to expect. I actually went and watched her videos, and found myself wondering where she was at? She has a lot that I don’t see in SM often to be honest. There is a flare to her, that I just…mmm.
Anyway, the song is catchy in a we can go around a chill way. Actually the song (and video) reminds me of Beyonce’s Party in vibe (the video more so lines up with her live performances of the song). I love the little harmonies in the bridge…like…girl she could have done that through the entire song and had me slain.
As the comeback single I don’t know if I would have gone with this. It’s a little too floaty and feels like a track you chill with. You would expect (especially from SM), for them to continue to try and hold her position. That means to be as different as possible. This feels super ordinary and less of an attempt at something.
Which is what I love about it of course. I love that it is simple, and that it isn’t trying for something. It makes it easier to digest. Also BoA isn’t a slouch. I kind of feel like very few can just…move over a track like this with ease. She still commanding attention with her nasally sweet voice, but not being…fake about it. Like you can feel her grown woman-ess on this, and nobody can doubt that.
Overall I am here for this. BoA came back and did a great job. Unfortunately in K Pop, I don’t see this making waves, outside of her name sake. This will be wasted (especially in the midst of BB, BTS, and Exid). You always have to hit hard in K Pop. Kiss My Lips doesn’t (which works in its favor in my opinion).
*Hoping to be wrong*
Sources: SM Youtube
Well to me at least.
I fucks with Bestie for real. I think they have a lot of potential, and I have come to love all their singles sans Pit-a-Pat. It took me a minute to get into I Need You, but I have come to see the light. So them coming back was a big deal for me. I was excited and caping for them hard.
Where this song went bad…it felt too long. You wait an entire minute and 19 seconds before you hit the chorus. In K pop the chorus is your money maker . The verses are not nearly as exciting as they could be. The song is not nearly as patchwork as most songs are, but there is something really…just…jarring about that damn horn. THAT LONE HORN IN THE GOTDAMN BACKGROUND.
I actually started to like the song during the bridge (put your hands up in the air), the beat became Ariana Grande levels of bubblegum pop, but it was finally interesting.
I think the song overall was going somewhere but like…not really going anywhere impressive. It was entirely too
The video was a lot. I wish they stuck more so with the actual content of the song instead of trying to be funny.
I think this is a miss for me. Like I really want to like it because there are some things that I am here for. Musically they had a moment…but it was too far into the song, and it only lasted for so long. The song feels entirely too long, even though it is only three minutes long. I just…eh.
And what’s worse is that the video doesn’t even distract from that. If anything the video does the same thing, where I am thinking…get to the point.
Good luck to Bestie…see you on the next album.