Red Velvet have been on a meandering path to a single form. In the past the group took to splitting their image between bright and vibrant pop and more demure mid tempo R&B retreads. This has since stop for their last three projects, where they have come back more affirmatively on the bright pop side. Russian Roulette was a standard attempt at the typical cute group look. Rookie was a fun track that was betrayed by SM’s attempts to maintain a weird idea of Red Velvet. With Red Flavor, we see the group return to a modified version of 2014
EXID are the group that have a tenuous but positive relationship with. While I have liked a majority of their releases, I have never truly committed myself to the group as a fan would. Instead I eagerly await for their return with hopes that this would be the one. Their last song LIE, left me befuddled and not amused, and only at the last minute did I find the song anywhere near charming. For 2017 they come back with a switch once again.
Laboum have become a steady favorite for me. Since their debut they have released a stream of songs that have been catchy, fun and consistent. While still searching for that affirming throw into super stardom, they trek on with.
Minzy has finally debuted as a soloist with her debut track NiNaNo, which serves as the lead single of her EP Minzy Work 01 Uno. As a relatively high profile act coming from one of the biggest K pop acts, and having started opening herself up to the masses proper, there was a bit of excitement for Minzy’s debut. In the last…three or four months, her company has managed to create an image for an idol that spent a majority of her career strategically out of arms reach (for better and worse). With most of the work settled in, all that was needed was for the actual debut…and here it is.
Pristin are the latest girl group to debut. Teasing of the group came last year, in the midst of two of their members succeeding in finding fame in K Pop with the MNET super group IOI. Making sure to multi task the efforts, Pledis put in work to get the group ready for debut doing concerts, fan releases, and a pre release to get the group ready. Finally in March, Pristin debuted with Wee Woo.
Gfriend have made it two years into the industry, and have become one of the more popular idol groups of their generation. Known for their exciting dance, acceptably cute imagery, and rather big songs. Still as time ticks forward, the fans of k pop seem to get impatient with concepts. Gfriend as a group have made a killing with the theory “if it ain’t broke, don’t fix it”. While some groups have the ability to hop around from concept to concept, there are others who pride themselves on consistency in sound, image, and brand. Gfriend is one of those groups. They have made their coin by pushing this above average, high energy girl group that rock the pastel lcolored imagery on top of heavy guitar riffs that feel almost epic.
Four months after another hit with TT, a slew of wins at the end of the year festivities, and JUST finishing the first set of concert tours, TWICE have come back with a repackage. The lead single is called Knock Knock
2017-2014=3 years. Well for Red Velvet its been 2 years and some change, but right now I am just gonna go with three years. Anyway, Red Velvet has been around since 2014, almost three years, which for some doesn’t seem like a long time. Still we have moved through several albums now, which means several comebacks…and…a lot of them feel the same.
This isn’t going to be a long or thorough review.
Rookie sounds like Red Velvet. That’s about as much as I can say really.
(Of Course there is more)
The song fits Red Velvet’s brand of cute offbeat pop while not coming off weird or strange. It’s a very average K pop song, and the group handles it well. I do like the beat and it swings hard. It’s funky and fun. It’s on par with what the group has released,lining up with Dumb Dumb in several ways.
Overall I can’t think of a reason to not like this song, after so long. The video is strange, but to be honest fits the group in their strange ways. The video reminds me of Happiness with the random and very noticable sets. However here the group leans heavily on the fourth wall with the opening and ending scenes indicating that is not their reality. Once again…something the group has done before.
Rookie is Red Velvet in the most comfortable, and frankly too familiar setting. While it doesn’t excel like Dumb Dumb or is as catchy as Russian Roulette, it is a passable track.
K Pop like any other thing comes with its own strange language and buzzwords. Often when you hear these words,