Red Velvet’s comeback has been one of my most anticipated things to talk about simply with how they went about informing us about the visuals. From the pippi longstocking ragdoll images, to the short clips from the video.
The first thing that came to my mind when hearing Dumb Dumb, was Bang Bang. The vocal showoff between two disharmonious voices Jessie J and Ariana Grande, with a nice rap section by Nicki Minaj. The beat kind of reminds me of the song a bit, which is fine, because I liked it. However just like Bang Bang, Dumb Dumb somehow manages to do a lot, without getting a lot done.
Instead of getting me a lot of not necessary vocals that Bang Bang did, Dumb Dumb comes off as fun, energetic, but by the time you get to the end, you realize the song kind of didn’t have a climax or something. This can be good or bad. On the positive side, the song manages to maintain a level of energy throughout, even in the sections that would probably lose people (Well I need to speak for myself). On the negative side, the song manages to build to absolutely nothing. At the end of this song, where are we????
Typically in K Pop songs have a point where they reach the climax. This climax is usually introduced by a rap portion, hit with a bridge, and basically shown with a high note. Dumb Dumb gives us several false starts…starting as early as the middle of the song. And this is just me being picky about nothing, but the song kind of starts and ends a few times. Those rap sections feel like the mark of the end of the song. Case in point, nearing the end of the song, right after Seulgi in the yellow background sings…we have…a minute left. A WHOLE ASS MINUTE….of what? They bring nothing. It’s still fun, and energetic and I like it…but there was nothing to talk about. They repeat sections, have Wendy flutter a few vocals over it, and then have Yeri do another spoken word rap, and the dance.
I was like…where are we going?
My answer: No where.
And yet I loved it. The song is probably not going to be for everyone, because it kind of is a mess…but you guys can depend on me liking it.
Whoever did the imagery for the video needs to be hit in the leg. Like the visuals are cute and good isolated, but none of it comes together to make sense. The factory scene, the car scene, the egg with pink yolk…I don’t understand what these all have to do with each other. What’s worse is that they have a story going on, but instead of just focusing on that, we get all this. The scenes on the colored walls were fun, and the dance seems like it’s going to be lit, so I can’t comjplain too much.
Overall Dumb Dumb feels like a slightly improved upon Bang Bang. Less chaos vocally (albeit rap talent is traded off) more fun, but just like Bang Bang, the song truly goes nowhere. This time I was able to completely enjoy the ride though, not minding a single bit of it.