It is a sad day for me because I never thought I would have to be critical of a fave. Starship is pretty deadset on Hyorin changing up her image…I don’t know why seeing as people like her well enough and she is known in the public as a top vocalist of her genre.
YET…we are having to sit through her becoming a rapper. Why? I don’t know.
So on top of Unpretty Rapstar, Hyorin is doing a collaboration with two well known rappers, Zico and Paloalto.
Here is a teaser.
This is a lot. The problem here isn’t the two guys…no it is all on Hyorin herself.
I casually glided past this very issue with 4Minute’s last comeback Crazy (which was a glaring issue in that video itself), and I just don’t have the time and patience to keep talking about it…but let’s do this now.
Everything about her look is super obvious. Actually her look seems to be heavily reminiscent of singer Aaliyah
For anyone who doesn’t know anything about Aaliyah, she was a singer from the early 90’s to early 2000’s, who was a big part of the R&B revolution. Although her sound was crafted by other people, she was still very synonymous with an edgier hip hop inspired sound of R&B (another singer who basically pioneered this was Mary J. Blige). Chances are if you see a female singer wearing clothes with obvious inspirations/connections to hip hop…, they probably have a hip hop infused sound, or presenting a more down the way kind of image (Ciara, Mary J. Blige, TLC, SWV and Xscape for anyone who needs references).
Is there anything wrong with these ladies taking hip hop and incorporating it into their music? NO! Just like I don’t have a problem with K Pop doing the same. HOWEVER, the difference between the ladies I mentioned and Hyorin is that Hyorin is going full monty rapper (for however long this will last), and instead of working her image and sound to be cohesive, it seems like she is just straight up cosplaying what is assumed to be a rapper.
And before anyone hits that, it’s just clothes/hair blah blah blah…
She wore an outfit that is assumed to be more Hip Hop based, but it was just one of several styles Sistar19 worse. Was there a problem here? No? Why? Because Hyorin wasn’t showing any type of pretense. She was still singing Main vocalist Hyorin. It was just clothes and lacked any sort of context that her new teasers have.
Now she is trying to be a rapper and guess what is happening? They put her in this outfit, with that hairstyle on a song with two other rappers. They are trying to make a statement. And unfortunately it is coming off a lot of ways.
What’s worse is that a lot of MAINSTREAM female rappers don’t even dress like that. They don’t have to present some cliche image of what rap is??? Like…you have Missy Elliott, Salt N Peppa, YoYo, MC Lyte, Lil Kim, Nicki Minaj, Rah Digga????
ALL OF THESE WOMEN ARE WELL KNOWN RAPPERS, AND STARSHIP IS PUSHING THIS?
There is nothing wrong with Hyorin wanting to become a rapper. There is nothing wrong with her being on that show. There is nothing wrong with her adding hip hop influences to her music, or even engrossing herself into the culture. There is nothing wrong with any of that. What is wrong is when she starts trying to project a stale ass (and often times racist) archetype of what a rapper is for obvious commercial and public appeal. They knew what they were doing with that look. The hair, the clothes all of it was meant to invoke rapper, and sadly that is…not cute.