I’ve got to handle it to whoever is running NC.A’s career. This is her third comeback this year, and things are getting progressively better musically.
So far…Cinderella Time> Love Shake>>>Coming Soon. Love Shake feels very standard. Like it was meant for a group (major emphasis on this), but given to her because no one wanted it. It’s okay by all means, but I that’s because I couldn’t find anything immediately wrong with it.
The video is trying to be overtly sexy in a cheeky way while staying in the confides of the cute concept. It’s fun enough, but eh…rather typical.
Overall, it’s another blip for NC.A. It’s not a bad song really, but it’s just not…great. Solo work seems to add a little extra pressure and I don’t think she handled the song well. The song sounds like it was meant for a group, and she was singing like the weakest link of said group. On top of that, I don’t think the song really had great potential in the first place, and at most would have just been an above average addition to this summer.