So in the midst of relaxing and compiling the list for upcoming post, it hit my timeline that Brave Brothers is going to be working with American rapper YG.
For anyone who does not know who YG is…
Okay what are my thoughts?
I’m going to be honest and say that I laughed/hollered/cried a little. This is just too good of an opportunity to waste.
First off, I feel like a producer (of all people) will have an easier chance of making it so to speak. Timbaland, Pharrell, Jermaine Dupri and DJ Khaled are famous not only for their own music, but their various contributions to others. Then you have on the countless producers in pop music that get singers to “feature” on their song, while they have done nothing but the production (not to minimize their efforts). David Guetta, Calvin Harris, etc. all make good money while not being the voice of their songs. Then there are the countless producers who make good money just doing what they do
DJ Mustard was a thing in 2014, and while his shit is reductive and simple, it’s catchy and fun. His beats were dominant in several songs done by black artist.
On Brave Brothers side, I wonder what he will offer. I joked about it on twitter, but I seriously am curious to see what he has up his sleeves. I think Brave Brothers is a good producer. He is repetitive, especially as of late, but I think that is what is expected of him, and Brave Bros knows that he will get a check anyway. However I wonder what is he going to bring, if he hasn’t already, to YG.
Plus I just want to see people seethe over him making it (if that is what happens).
This will be interesting to watch develop. If he does get some traction with this, more than likely companies will try and latch onto him and get their acts on songs with other artist (that will be fun). But for now, all we can do is wait.